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タイトル 母親の価値観が幼児服の購買行動に及ぼす影響<人文・社会科学>
別タイトル
The Effects of Mother's Values on Her Behavior in Purchasing Infants' Clothes
著者
山中, 大子 (YAMANAKA, Hiroko)
元 埼玉大学大学院教育学研究科 ((former) Graduate School of Education, Saitama University)
山口, 香 (YAMAGUCHI, Kaori)
洗足学園中学校・高等学校 (非) (Senzoku-Gakuen Junior High School・High School)
川端, 博子 (KAWABATA, Hiroko)
埼玉大学教育学部家政教育講座 (Faculty of Education, Saitama University)
[出版社版]
出版者 埼玉大学教育学部
日付
出版年: 2011 - 2011
作成日: 2011-03-30
更新日: 2014-12-09
上位タイトル
埼玉大学紀要. 教育学部 (Journal of Saitama University. Faculty of Education). Vol.60, No.1  (2011. ) ,p.71- 78
識別番号
ISSN
18815146
抄録 We conducted a questionnaire survey on 671 mothers of children from 2 to 6 years old for their behavior in purchasing infants’ clothes. Criteria for evaluation and behavior in purchasing infants’ clothes were analyzed from points of views such as their interest towards clothes, consciousness of their parental roles in clothing, and the balance between interest towards their own clothes and interest towards their children's. The results can be summarized as follows:
1) Three most important criteria for evaluation in infants’ clothes were size, design, and price. The higher evaluation rankings, compared to lady’s clothes, for “ease of care/maintenance” was characteristic. Also the criteria for evaluation in infants’ clothes was influenced by the degree of mothers’ own interest towards clothing and her concept of values (thoughts) in clothing.
2) Factor analysis on the behavior of the mothers in purchasing infants' clothes show that it can be interpreted by four components namely confirmation of its practical use, use of mail order service, money-saving attitude, and enjoyment of shopping together with their children. Mothers with higher interest towards her own clothes tend to answer negatively towards saving money in clothing expense, but confirmation of its practical use was not affected by the degree of mother's interest in clothing.
キーワード
購買行動
被服行動
幼児服
教育観
母親
Purchase behavior
Clothing interest
Infants' clothes
Parental roles
Mother
言語
jpn
資源タイプ text
ジャンル Departmental Bulletin Paper
Index
/ Public / 埼玉大学 / 教育学部
/ Public / 主題別 / 社会科学 / 教育学 / 教育学
/ Public / ジャンル別 / 研究紀要 / 埼玉大学 / 教育学部紀要
/ Public / 主題別 / 総合領域 / 生活科学 / 生活科学一般
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