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ID KY-AA12318206-5902-12
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タイトル 電子マネーの利用実態と利用上の課題 : 大学生調査から<人文・社会科学>
別タイトル
Impact of using electronic money on spending behavior : through a survey for university students
著者
重川, 純子 (SHIGEKAWA, Junko)
埼玉大学教育学部家政教育講座 (Faculty of Education, Saitama University)
松本, 奈津子 (MATSUMOTO, Natsuko)
元埼玉大学教育学部
[出版社版]
出版者 埼玉大学教育学部
日付
出版年: 2010 - 2010
作成日: 2010-10-05
更新日: 2014-12-09
上位タイトル
埼玉大学紀要. 教育学部 (Journal of Saitama University. Faculty of Education). Vol.59, No.2  (2010. ) ,p.135- 142
識別番号
ISSN
18815146
抄録 In Japan, IC card type electronic money (e-money) was spread in 2000's. In 2007 two national chain retail trade companies started e-money payment system respectively. After that, e-money has been spreading rapidly. The purpose of this study is to clarify how e-money is used and impact of using emoney on spending behavior. The study samples are 336 university students in a suburb of Tokyo. Data were collected using a self-administered questionnaire in 2007. We have found that almost all samples evaluate e-money's portability, but approximate 80% of samples are anxious about security and blunting of money sense. 77.2% of samples hold e-money. 73.3% of holders feel the difference of the sense between using cash and using e-money. And some feel inducibility of shopping and blunting of money sense through using e-money. Recognizing negative image for e-money suppress holding e-money. Consumers should consider not only good aspects of e-money, but also bad aspects of that before spending by using e-money. Given that the samples who felt the difference in spending sense might get acquainted with the difference through this survey, such a survey itself may play a certain role in providing consumers with recognition in terms of the difference in spending sense and the change of money sense due to e-money usage.
キーワード
電子マネー
消費行動
大学生
electronic money
spending behavior
university student
言語
jpn
資源タイプ text
ジャンル Departmental Bulletin Paper
Index
/ Public / 埼玉大学 / 教育学部
/ Public / ジャンル別 / 研究紀要 / 埼玉大学 / 教育学部紀要
/ Public / 主題別 / 社会科学 / 経営学 / 商学
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